How do you convert a prospect to a customer?
What’s the one key question your customers are thinking, but not asking?

Find out the answers to these questions and more at a free London Business Link event designed to help your small or medium-sized business develop a more effective marketing strategy.

Best to book now because the all-day event on May 7 is nearly full but it sounds like it’s well worth a visit to improve the marketing of your business. Led by sought-after business coach Hannah McNamara, who has 15 years experience, is a Chartered Marketer and also published on the subject, the practical workshop will cover

• Putting a marketing strategy together – you’ll leave with your own draft plan
• Understanding the ‘marketing mix (product, place, price, promotion)’ and how they relate to your business
• How to identify your most profitable customers and get more from them
• The seven stages of converting a prospect to a customer
• The one key question that your customers are thinking, but not asking you
• Why customers should choose you and not your competitor
• Understanding which marketing methods will suit your business – advertising, PR, internet marketing, etc.
• Networking with other delegates – some of you will have the chance to present your company to the group.

The event is on May 7 2008 9.30am-4pm at Wembley Plaza, Empire Way, Wembley, HA9 8DS.

It’s run by London Business Link whose team of expert business advisors have the expertise and business connections to not only help get your business of the ground, but take it to the next level.

Find out more by calling 0845 6000 787 or clicking on the Business Link website at www.businesslink.gov.uk